There’s an art to simplicity. Just as statement dressing has its place, minimalist style speaks in a quieter, more considered language. First gaining momentum in the ’90s, minimalism defined a new kind of luxury—led by icons like Carolyn Bessette-Kennedy and the off-duty supermodels whose understated looks set the tone. Designers such as Calvin Klein, Jil Sander, and Maison Margiela gave form to this aesthetic, proving that less can truly be more.

Today, minimalism endures—not as a trend, but as a timeless approach to dressing. Its latest evolution is more refined than ever: elevated basics, thoughtful tailoring, and a focus on quality that transcends the ordinary. From the precision of The Row to the quiet elegance of Phoebe Philo’s work, contemporary minimalism favors subtle design, rich texture, and intentional craftsmanship—never loud, but never forgettable.

Vogue recently highlighted a new wave of minimalist brands shaping the future of understated style—thoughtful, refined, and grounded in quality. Among them: Marle, Deiji Studios, and St. Agni—labels we’re proud to have in our curated collection.