Kara Yoo's aesthetic is a blend of West Coast laid-back vibes combined with a focus on nuanced proportions and the interplay of softness and structure. They are consistently drawn to East Asian minimalism and Japanese design philosophies like wabi-sabi, while occasionally embracing the boldness of 90s and Y2K North American maximalism. Throughout their design process, they enjoy referencing vintage pieces and pop culture motifs.
With a focus on creating transitional pieces that complement everyday lifestyles, these pieces can be effortlessly worn for special occasions, casual moments, the workplace, and travel, and are designed to be cherished for years to come.
Kara Yoo prioritizes sustainability, using recycled metals and striving to minimize their impact on the Earth as much as possible.
