In 2009, Alyssa Wasko founded DONNI following the sudden loss of her father, Donald. Seeking solace, she designed a scarf that soon attracted the interest of friends and strangers alike. This led to the launch of DONNI, which has since evolved from scarves to a full range of ready-to-wear fashion. The brand remains dedicated to comfort, timeless style, and durability. DONNI designs clothing for every woman and every stage of life, with a focus on creating pieces that can be passed down through generations. Alyssa’s experience at Chanel influences the brand’s commitment to meticulous detail and high quality. Each garment is made in Los Angeles, with a focus on local fabrics, construction, and a network of women-run or women-owned businesses.