Alice Mushrooms was founded in 2020 by Lindsay—a former pharmaceutical executive—and Charlotte, a media expert and food scholar. Driven by a shared ambition to blend “food as medicine,” they crafted the brand to transform daily wellness into a moment of joy.

Every chocolate bite is meticulously formulated in collaboration with homeopathic doctors, biochemists, and chocolatiers. The result is a powerful yet indulgent daily ritual: each serving delivers long‑term support from organic, fruiting‑body mushrooms (like Lion’s Mane, Reishi, and Cordyceps) and instant uplift via nootropics and adaptogens—without relying on fillers like artificial flavors or gummies.

Alice stands out by offering an elevated wellness experience: decadently delicious, vegan, gluten‑free chocolates that pair efficacy with enjoyment—encapsulating their motto: “indulge, don’t endure”