oval square blends contemporary fashion with timeless silhouettes. It’s designed for those who dare to stand out and express their individuality while also valuing quality basics and classic suiting. The concept challenges the conventional by creating contrasts in design and styling, inspiring a unique look for everyone. The brand aims to empower individuals to wear whatever they desire, embracing the idea that normality is an illusion and imperfection is our true perfection.

breaking rules — not traditions 

don’t fix what isn’t broken but dare to kill the darlings. some classics are made to stay and makes a solid base for a wardrobe. sometimes just as they are and sometimes with a new twist.

inspired by others — to be yourself 

we all get inspired to create our own identity. it can be people, places or things around us. whether it’s a vibe, a small detail or a complete lifestyle. it’s how we mix it all together that creates a personal expression.